Now Now NoHo, a groundbreaking sleeper cabin hotel by Dovetail + Co, is set to open on April 1, 2025 in the heart of NoHo. Inspired by European train cars and Japanese capsule hotels, its 180 single-occupancy cabins start at just $125/night and feature custom Wright mattresses, dreamy design by Islyn Studio, and thoughtful touches like eye masks and slippers.

Communal spaces, curated experiences, and event calendars foster connection among guests, while the dedicated Women+ floor provides a welcoming space for women and non-binary travelers. Seamless self-check-in and a lobby stocked with rentable goodies—from Fuji Instax cameras to vintage Nintendo Game Boys—ensure an unforgettable stay.

For travelers seeking perks, the free Sleep Club offers special rates and a free night after ten stays, while the Membership Plan ($100/month or $1,200/year) provides monthly complimentary stays and extra discounts. Located at 338 Bowery—steps away from SoHo, the East Village, and the Lower East Side—Now Now NoHo invites you to experience a new era of affordable adventure in the city that never sleeps.

Read the full press release here.