One of my favorite brands, Urban Cowboy, is impossible to miss. Ten years ago, founders Lyon Porter and Jersey Banks transformed their Brooklyn townhouse into a five-room B&B—never dreaming they’d rewrite the rules of boutique hospitality. That offbeat passion project bloomed into Urban Cowboy, a trendsetting hotel brand with outposts in Nashville, the Catskills, and beyond, all sharing one bold mission: to turn strangers into friends.

Read their journey here on Forbes and have a look at their Catskills expansion.