Branding. Concepts. Ideas

Portrush Adelphi

Brand consistency

Location, location, location or destination, destination, destination?

Exciting news in the world of boutique luxury! The Portrush Adelphi is about to make waves with its grand reopening this Monday. This beloved coastal gem has undergone a stunning transformation as the newest addition to the Marine & Lawn family, featuring 34 thoughtfully redesigned rooms that capture the raw beauty of Northern Ireland’s coastline.

What’s truly remarkable about Marine & Lawn? They’ve mastered something that most hotel chains miss entirely. While other brands scatter their logos across airports, highways, and city centers without much thought, Marine & Lawn has carved out a unique niche. They understand that a hotel should be more than just a place to rest your head – it should be a destination that tells a story. From the magnificent 180-room Slieve Donard to the intimate 34-room Portrush Adelphi, each property shares that unmistakable Marine & Lawn magic while maintaining its own distinct character.

Speaking of impressive brands, let’s talk about their sister company, Graduate Hotels. Created by the same visionaries at AJ Capital Partners, Graduate Hotels has become such a success story that Hilton just couldn’t resist – they’ve recently acquired the brand for $210 million! But don’t worry – AJ Capital isn’t going anywhere. They’re keeping ownership of the properties while Hilton takes the brand to new heights.

What makes Graduate Hotels special? Each property is like a love letter to its university town, weaving local history and charm into every detail. Whether you’re catching a game, attending a reunion, or visiting campus, these hotels create the perfect backdrop for those unforgettable college town moments.

In a world where cookie-cutter hotels dominate the landscape, both Marine & Lawn and Graduate Hotels remind us that hospitality can be both consistent and uniquely local – and that’s something worth celebrating.

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