Branding. Concepts. Ideas

The Reserve at Park MGM | Las Vegas

NoMad Las Vegas to rebrand

MGM Resorts International revealed today that NoMad Las Vegas is officially beginning its transformation into The Reserve at Park MGM, with the full rebrand set to debut on December 17.

The boutique hotel-within-a-hotel will keep its intimate scale (for Vegas standards)—293 rooms and suites—while elevating the refined, quietly glamorous experience guests have always associated with the property. Along with the new name, several beloved NoMad spaces will also take on refreshed identities: NoMad Pool becomes The Terrace Pool, NoMad Library will simply be The Library, and NoMad Bar will evolve into The Reserve Bar.

And yes—the soul of the place stays intact.

Originally crafted by French designer Jacques Garcia, the interiors channel the romance of old-world Parisian salons infused with the theatricality of Las Vegas. Picture moody velvet and jewel-toned drapery, glimmers of gold, richly patterned carpets, dark wood paneling, leather-bound bookcases, and chandeliers throwing a soft, cinematic glow. Guestrooms feel like private Parisian apartments dreamt up for modern travelers—complete with custom furnishings, deep pedestal bathtubs, and curated art.

The interplay of European elegance and Vegas scale creates something rare: spaces that are at once intimate and grand, a sanctuary with a sense of drama.

At the heart of it all is The Library Restaurant, a show-stopping dining room lined with 25,000 books from the David Rockefeller Collection. Under soaring ceilings, velvet banquettes and candlelit tables turn dinner into a kind of quiet theater—scholarly, decadent, and impossibly atmospheric.

In a city defined by spectacle, The Reserve leans into shadow, texture, and mood. Its cocktail program favors craftsmanship over flash; its public spaces are designed for conversation and art as much as dining and drinks. It’s for travelers who want a respite from the frenzy while remaining steeped in the electricity of the Strip.

The rebrand also comes as a natural next step: NoMad Las Vegas was not included in the Sydell Group’s sale of NoMad to Hilton in April 2024. With the transition, the property will now join Marriott’s Autograph Collection.

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